Pakistan's Iconic Women Entrepreneurship Conference — 9th Edition. A counter-narrative to the global rollback of DEI, grounded in Islamic principles of fairness.
"Masawaat," grounded in Islamic principles of fairness, was WECON's counter-narrative to the global rollback of DEI initiatives in 2025. The conference made a bold statement that equity is not a passive concept but an active, deliberate process of designing systems that work for everyone — unlocking the full economic potential of women as a driver of national resilience.
"Equity for women entrepreneurs isn't a luxury — it's a necessity."
Rana Mashhood Ahmad Khan
Chairman, Prime Minister Youth Programme (PMYP)
"This event showcases how collaboration can unlock real opportunity for women across the country."
"The British Council is on the side of greater inclusion and real equality." — James Hampson
From philosophy to tangible action — examining how policy frameworks can be tailored to the specific needs of women in Pakistan.
1–2 hour hands-on intensive workshops · 150+ participants upskilled
Interactive sessions to acquire a valuable skill in minutes · 300+ participants upskilled
A purpose-driven networking space with hosted tables, helping mentors and mentees find the right fit.
A one-stop hub addressing the "last mile barrier" faced by women entrepreneurs. Pakistan's leading regulatory authorities set up dedicated desks to offer direct, personalized guidance on the services and policies designed for women's success.
Gauging Intended Impact: Gender Lens on Policy Design & Implementation
Shifting the conversation from what policies are needed to how existing policy frameworks can be tailored to the specific needs of women in Pakistan.
From Skills to Enterprise — Empowering Women in Pakistan's Vocational Economy
Addressing systemic bottlenecks preventing skilled women from TVET sectors in remote regions from becoming successful entrepreneurs — forging an alliance between TVET, chambers, and industries.
Pavilions and stalls hosted by women-led businesses, skills-based ventures, and public & private sector organizations — uplifting entrepreneurs through sales, public visibility, and new networks.
Key Partner
British Council Pakistan · Organized by Change Mechanics (Pvt) Ltd.
WECON partners with government, international organizations, corporates, and development agencies to scale women's entrepreneurship.