Dedicated to bringing forward young talent and enabling the women entrepreneurs, WECON gave an opportunity to Pierre Gemme by HUR to showcase their jewellery. Pierre Gemme celebrates stories of extraordinary women and culture, typically not well known through the art of jewellery making worldwide. The idea of celebrating iconic women through jewellery is very interesting. Their jewellery is a fusion of the traditional and modern. Each piece tells a different story. They have different collections like women of the sub continent, historic women etc. Their jewellery was worn by speakers and host on event day on the stage and given special credits to during the conference. It was also displayed during the conference for participants to have a look.