/// WECON Wussat 2026 /// Policy Roundtable — Women & Finance /// New Report: Missing Women Entrepreneurs /// WECON Conference 2026 — Soon
WECON 2026 · Coming Soon

WUSSAT

From levelled playing field to expanded horizons.
Equity, once activated, demands its next phase.

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The WECON Journey

Three Chapters

WECON 2024
Mumkin
Hai

Proved it was possible. Broke the myth that women can't lead, build, and scale businesses in Pakistan.

WECON 2025
Masa-
waat

Ensured it was equitable. Fixed access — to policy, finance, skills, networks, and platforms.

WECON 2026
Wussat

Will make it widespread, durable, and irreversible.

"If Masawaat was about fixing access, Wussat is about multiplying outcomes."

What Wussat Represents

Intentional Expansion

Opportunity Beyond Pilots

Expanding access beyond urban centers and pilot programs to reach women entrepreneurs at every stage, in every region.

Survival to Growth

Scaling women-led enterprises from survival mode to sustainability — and from sustainability to real growth.

Inclusion to Investment

Deepening institutional commitment beyond tokenism toward long-term investment in women-led businesses.

From Margins to Mainstream

Where women entrepreneurs become not just participants, but market shapers, employers, exporters, and policy stakeholders.

2026 Focus

What WUSSAT Will Drive

Scale Labs

Growth-focused workshops replacing foundational skills with scale frameworks.

  • From Sales to Systems: scaling beyond founder-led selling
  • From Informal to Investable: structuring for growth capital
  • Digital Expansion Lab: AI, automation, and new markets
  • Climate Resilience at Scale: from safety nets to scalable models
Growth Accelerators

Skill clinics evolved to unlock volume, efficiency, and reach.

  • Marketplace onboarding for national & cross-border platforms
  • Pricing for scale: from cost-based to value-based
  • Hiring & delegation for first-time employers
  • SOPs, workflows, and automation basics
Expansion Pathways

Mentor's Table evolved — mentors grouped by growth stage with "Next 12 Months" mapping.

  • Market expansion
  • Capital & compliance
  • Export readiness
  • Tech & digitization
Market Expansion Arena

Innovation Showcase evolved into a deal-flow and market access platform.

  • Buyers, distributors, corporates & exporters invited intentionally
  • Buyer Walkthrough Hours
  • Corporate Sourcing Desk
  • Ventures labelled by growth readiness: local / national / export
Policy Advocacy

From Awareness to Performance

WUSSAT shifts policy conversations from awareness to accountability. The critical questions become: Which policies are enabling expansion? Where does scale break down? What regulatory friction blocks growth beyond the micro-stage?

WECON becomes the platform where policies are tested against scale reality.

The Core Shift
Policy access & feedback
Policy for scale & performance
Build foundational capability
Enable growth and replication
Visibility & inclusion
Market access & deal flow
Access to mentors
Access to growth pathways
Taking WUSSAT Nationwide

WECON Regional Summit Series

Transitioning women-led micro-enterprises from informal subsistence to sustainable, recognized ventures within the mainstream economy — by bringing WECON directly to underserved regions.

The "Learn & Apply" Framework

Core Interventions

Learning Labs

Fast-paced, hands-on sessions where participants leave with immediate business tools — digital brand identities, mobile-first financial literacy (Easypaisa / JazzCash).

Mentors' Table

Tailored matchmaking connecting 150–200 local entrepreneurs with national experts in export, legal formalization, and advanced digital marketing.

Equity Access Pavilion

On-site "last-mile delivery" of public services — physical presence from TDAP and Pakistan Single Window (PSW) for immediate business registration.

WE-Tribe Integration

Every participant is integrated into a private digital network after the event for long-term mentorship and peer support.

Regional Focus · Quetta

Balochistan Summit

Focusing on artisans in home-based food processing, Balochi mirror work, and livestock — with barriers addressed through visual training aids in Urdu, Pashto, and Balochi.

Partners: BUITEMS · Regional Women Chambers of Commerce
Regional Focus · Gilgit / Hunza

Gilgit-Baltistan Summit

Targeting high-value agri-processing (apricots/cherries), eco-tourism, and gemstone value chains — overcoming geographic isolation through dedicated "Valley Shuttles."

Partners: KIU · AKRSP · Regional Women Chambers of Commerce
Impact Target
150–200
Women entrepreneurs per summit
Business FormalizationMeasured growth in NTN/SECP registrations
Digital AdoptionTracking new platform onboarding and digital tool uptake
Market LinkagesRegional artisans connected to national distributors

Date Coming
Soon

WUSSAT 2026 is in planning. Follow WECON to be the first to know about date, venue, and how to get involved.

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Call for Partnerships

Let's Build the Future Together

WECON partners with government, international organizations, corporates, and development agencies to scale women's entrepreneurship.

UNESCO UNDP British Council Karandaaz HEC Pakistan NIC Islamabad World Bank Jazz
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